Billing and payments

Overview

Advertising on Rally & Roam is pay as you go. You save a card, your ads run, and you are charged for what they have delivered. There is no prepaid budget to top up.

How you are charged

1. You add a card to your advertiser account. It is saved securely by our payment provider, Stripe; we never see the full card number. 2. As your ads run, their cost builds up as unbilled spend: impressions for CPM bids, clicks for CPC bids, and days for promoted listings. 3. We charge your card when unbilled spend reaches your billing threshold, or on the last day of the month, whichever comes first. 4. Each charge comes with an invoice and a receipt in your account.

Billing thresholds

A new account starts with a billing threshold of £25. Each time payments go through first time, we raise the threshold automatically in steps, up to £750, so you are charged less often. A failed payment can bring it back down. Your account shows your current threshold and your unbilled spend at all times.

Month end

On the last day of each month we charge whatever is unbilled for that month, even below your threshold, so every month's spend is invoiced in that month.

Spending limits

- Account spending limit: the most the whole account can spend, in total or each month. When it is reached, every campaign stops until you raise it. We never charge beyond it. - Campaign budgets and caps: each campaign has a daily or lifetime budget, and you can add a cap. Delivery is paced evenly through the day and stops at the budget or cap.

Invoices and receipts

Every invoice and receipt is in your account to view and download, with your business name and billing address, the period, the campaigns and the amount. Anyone with the admin or billing role can see them. We are not currently registered for VAT, so no VAT is added.

Promotional credit

Any advertising credit on your account is used before your card is charged. Credit has no cash value and expires on the date shown when it was added, or 12 months after if no date is shown.

Failed payments

- If a charge fails, delivery pauses straight away on every campaign in the account, and we email your admin and billing contacts. - Our payment provider tries the card again over the following days. Update the card or pay the invoice from your account and delivery resumes as soon as it is paid. - If you dispute a payment with your bank, delivery pauses while the dispute is open. Talk to us first; it is usually quicker.

Refunds

You pay only for delivery, so there is nothing prepaid to refund, and you are never charged for an ad that was rejected or never ran. If we find invalid traffic after charging you, we credit it back. If you were charged because of our mistake, we refund it to your card. Ask within 60 days of the invoice through support.

The full terms are in the ad billing and refunds policy.

Campaigns bought before advertiser accounts

Display ads and promoted listings bought from the member advertising page before advertiser accounts opened were paid in full up front. They keep those terms: whatever is not spent when one ends, or if we turn it down or stop it, is refunded to the card automatically.