Ad formats and specs
Sponsored cards, promoted listings, sponsored articles and native carousels: image sizes, text limits and the buttons you can use.
Overview
Rally & Roam has four ad formats. Each one is built from the same components as the page around it, so it fits the page, and each one carries a label we add ourselves: "Sponsored", "Promoted" or "Featured", with your name.
Formats at a glance
Format, What it is, How you pay Sponsored card, An image, a headline, a line of text and a button, shown in the flow of a page and labelled "Sponsored" with your name., CPM or CPC bidding Promoted listing, Your own club, coach profile or place moves to the top of matching search results, labelled "Promoted" or "Featured". It uses your listing as it already appears., Day rate Sponsored article, A card among our guides and in the learn hub, marked as a sponsored article with your brand named, that leads to your article. Checked in ad review like any ad., CPM or CPC bidding on the article card Native carousel, Two to five cards a player can swipe through, each with its own image, headline and landing page, under one "Sponsored" label., CPM or CPC bidding
Sponsored card
An image, a headline, a line of text and a button, shown in the flow of a page and labelled "Sponsored" with your name.
Spec, Requirement Image, 1200 x 675 pixels recommended, 600 x 338 pixels minimum, 16:9 Files, JPG, PNG or WebP, up to 5 MB, no animation Advertiser name, 30 characters Headline, 40 characters Text, 125 characters Landing page, An https address that matches the ad Button, One of: Learn more, Book now, Book a court, Book a lesson, Shop now, Sign up, Get the offer, Visit website, Contact us How you pay, CPM or CPC bidding
Text on the image should cover no more than about a fifth of it, so the ad reads on a phone.
Promoted listing
Your own club, coach profile or place moves to the top of matching search results, labelled "Promoted" or "Featured". It uses your listing as it already appears.
Spec, Requirement Files, No upload: your listing photo, name, rating and prices are used as they are Listing, A club, coach or place you manage on Rally & Roam How you pay, Day rate
Ratings and reviews are never changed by promotion. A promoted listing still has to match the search a player made.
Sponsored article
A card among our guides and in the learn hub, marked as a sponsored article with your brand named, that leads to your article. Checked in ad review like any ad.
Spec, Requirement Image, 1600 x 900 pixels recommended, 1200 x 675 pixels minimum, 16:9 Files, JPG, PNG or WebP, up to 5 MB Title, 70 characters Summary, 160 characters Landing page, An https address for your article Button, One of: Learn more, Book now, Book a court, Book a lesson, Shop now, Sign up, Get the offer, Visit website, Contact us How you pay, CPM or CPC bidding on the article card
Articles must be useful to padel players on their own. Claims need evidence, as in any ad.
Native carousel
Two to five cards a player can swipe through, each with its own image, headline and landing page, under one "Sponsored" label.
Spec, Requirement Image, 1080 x 1080 pixels recommended, 600 x 600 pixels minimum, 1:1 Files, JPG, PNG or WebP, up to 5 MB for each card Cards, 2 to 5 Headline on each card, 32 characters Text under the carousel, 90 characters Landing page, One https address for each card Button, One of: Learn more, Book now, Book a court, Book a lesson, Shop now, Sign up, Get the offer, Visit website, Contact us How you pay, CPM or CPC bidding
Put the strongest card first: on a phone, players see one and a half cards before they swipe.
Images
- Upload the recommended size where you can. We resize for each placement and screen, and larger images stay sharp on high-density phones. - JPG, PNG or WebP, up to 5 MB. Animated images and video are not accepted. - Every upload is scanned for malware and checked for size and shape before it reaches review. - Use images you own or have a licence for, and only show people who have agreed to appear.
Text
- Character limits include spaces. The editor counts as you type and will not let you go over. - Write in sentence case. Avoid all capitals, repeated punctuation and emoji in headlines. - Ads show in the language you write them in. To reach players in several languages, make one ad for each language and target it with the language option.
Buttons
Sponsored cards, sponsored articles and carousels end with one button. Choose the one that says what happens next: Learn more, Book now, Book a court, Book a lesson, Shop now, Sign up, Get the offer, Visit website, Contact us.
Labels we add
We add the "Sponsored", "Promoted" or "Sponsored by" label, your advertiser name and a "Why this ad" note to every ad. You cannot remove or restyle them, and your creative must not imitate them. See the advertising policy.