These terms are the agreement between you, the business or organisation that advertises, and us when you open an advertiser account and run ads on Rally & Roam. Please read them with our advertising policy, ad review policy, ad targeting and data use policy and ad billing and refunds policy, which form part of this agreement. Where they conflict, these terms apply.

Who we are

Your advertiser account

An advertiser account is separate from a player account, with its own email, password and two-factor sign-in. You can hold both with the same email address.
You open the account for a business. The person who opens it confirms they are at least 18 and authorised to bind that business to these terms. You are a business customer, not a consumer, for everything you do in the account.
The details you give, including your business name, billing address, country and website, must be accurate and kept up to date.
You can invite team members with roles (admin, campaign manager, analyst or billing). You are responsible for what everyone you invite does in the account, and for keeping sign-in details secure. Two-factor sign-in must be switched on before your first spend.

Campaigns and ads

You build campaigns, ad sets and ads in your account and choose the formats, placements, targeting, budgets, bids and dates. How these work is described in the advertiser centre.
Every ad is reviewed before it runs and may be reviewed again at any time, as our ad review policy explains. Approval does not mean we confirm the ad is lawful; that stays your responsibility.
We decide where and when an eligible ad shows, through an auction that takes account of your bid and how likely players are to find the ad useful. We do not promise any number of impressions, clicks or conversions, or a particular position, unless we agree it with you in writing.
You can pause, change or stop a campaign at any time. Changes to an ad send it back to review.

Your content

You keep ownership of the words, images, logos and other material in your ads. You give us a worldwide, non-exclusive, royalty-free licence to host, copy, resize, crop, translate the labels around, display and distribute that material on Rally & Roam, in our app and in previews, for as long as your ads run and for a reasonable time afterwards in reports and records.
You promise that your ads, and the pages they link to, follow our advertising policy and the law, that you hold the rights and permissions they need, and that any claim in them is true and can be backed up.
We add a "Sponsored", "Promoted" or "Sponsored by" label, your name and a "Why this ad" note to every ad, and we may adapt the layout to fit each placement and device.

Prices, billing and payment

Prices, minimum bids and day rates are published on our pricing page and shown when you set up a campaign. We may change them with at least 14 days' notice; changes do not affect spend already made.
You pay as you go with a saved card. We charge you when your unbilled spend reaches your billing threshold, and at the end of each month, whichever comes first, as set out in our ad billing and refunds policy. You authorise us to charge your saved card for those amounts.
You can set a spending limit for the account and caps for each campaign. We stop delivery when a limit is reached. Because ads are delivered and counted in real time, spend can occasionally run slightly over a limit; we do not charge you for delivery beyond your account spending limit.
If a payment fails, delivery pauses until it is paid. Amounts that stay unpaid are a debt you owe us.
Our records of impressions, clicks and spend decide what you owe, unless you show us they are wrong. Raise any question about a charge within 60 days of the invoice.

Measurement and data

We count impressions, viewable impressions, clicks and first-party conversions as described on our measurement page, and we leave out traffic from bots. Reports show totals and breakdowns, never who saw or clicked an ad. You must not try to identify any person from your reports or combine them with other data to do so. Our ad targeting and data use policy explains what data we use.

What you must not do

Click your own ads, or pay or encourage anyone to click them or to generate fake impressions.
Use ads or landing pages to install software, collect personal data without a lawful basis, or redirect people somewhere other than the page you gave us.
Get round ad review, for example by changing a landing page after approval to show something different.
Resell or transfer advertising on Rally & Roam to others without our written agreement. Agencies may run accounts for clients if they have the client's authority and the client's name appears on the ads.

Suspending and ending the agreement

You can close your advertiser account at any time. Spend up to that point is billed straight away.
We may reject, pause or remove ads, or suspend or close your account, if you break these terms or our policies, if a payment fails and is not put right, if a regulator or court requires it, or if we reasonably believe your advertising could harm our members, us or others. Where we can, we will tell you why and give you a chance to fix the problem first.
We may stop offering advertising, or a format or placement, with at least 30 days' notice.

Responsibility and liability

You will compensate us for losses, claims and reasonable costs that arise because your ads, your landing pages or your products break the law or infringe someone else's rights.
We provide advertising with reasonable care and skill but we do not promise it will be uninterrupted or produce particular results.
We are not liable for loss of profit, revenue, business or goodwill, or for indirect losses. Our total liability to you in any 12 months is limited to the amount you paid us for advertising in those 12 months.
Nothing in these terms limits liability that cannot be limited by law, such as for death or personal injury caused by negligence, or for fraud.

Changes to these terms

We may update these terms. We publish each version, with its date, in the version history on this page and tell account admins by email at least 14 days before a change that affects them takes effect. If you keep advertising after that, the new terms apply.

Law and disputes

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. Before going to court, we will both try to settle any dispute by talking to each other. You can reach the advertising team through advertising support.

Advertiser terms