Rally & Roam is free for players to use, and advertising helps pay for it. This policy explains the kinds of advertising on Rally & Roam, how we label it so you can always tell it apart from our own content, and what advertisers may and may not advertise. If you advertise with us, it applies alongside our advertiser terms, our ad review policy, our ad targeting and data use policy and our ad billing and refunds policy. Clubs, coaches and places also follow our partner terms.

For players: how to spot advertising

Sponsored cards and carousels carry a "Sponsored" label and the advertiser's name.
Promoted listings are clubs, coaches or places that have paid to appear higher in search. They are labelled "Promoted" or "Featured".
Sponsored articles in our guides are marked as sponsored, with the brand named at the top.
Sponsored challenges and giveaways are always labelled "Sponsored by" and the brand's name. Our competitions and prize draws page sets out their rules.
Featured jobs on the jobs board have paid to appear first; see our jobs board terms.
Affiliate links, where we may earn a commission when you buy from a partner, are explained in our affiliate disclosure.

Every ad has a "Why this ad" note that says, in plain words, why it was shown, such as the destination the page is about or the playing level on your profile. Paying for advertising never buys a better rating or review. Reviews and ratings are written by members and follow our reviews policy.

Who can advertise

Businesses and organisations with an advertiser account. Advertiser accounts are separate from player accounts and have their own sign-in.
Clubs, coaches and place owners can promote their own approved listing.
Brands can also apply to become a brand partner to run sponsored challenges and giveaways. We review each application and reply within two working days.

You must be at least 18 and able to enter into a contract for the business you advertise for.

Products and prices

The current formats, where they show and their prices are published in the advertiser centre: see ad formats and specs, placements and pricing and bidding. In short:

Product	Where it shows	How it is priced
Sponsored card	Search results, club pages, city guides, guides, the learn hub, the shop and the app	Your bid per thousand impressions (CPM) or per click (CPC), never below our published minimum bids
Native carousel	City guides and the shop	CPM or CPC bidding
Sponsored article	Our guides section	CPM or CPC bidding on the article card
Promoted listing	The top of matching club, coach and place search results, labelled "Promoted" or "Featured"	A day rate
Sponsored challenge or giveaway	A challenge or prize draw page for members, labelled "Sponsored by" your brand	A fee for each campaign

The prices that apply to you are the ones shown when you set up or change a campaign. All prices are in pounds sterling. How you are charged is set out in our ad billing and refunds policy.

Labelling and disclosure

Advertising must be obviously identifiable as advertising. We add the "Sponsored", "Promoted" or "Sponsored by" label and your name ourselves, and you must not hide, remove or imitate it. An ad must not pretend to be a review, a member's post, a news story or Rally & Roam's own content. If you pay or reward anyone, such as a creator or ambassador, to talk about your product on Rally & Roam, that content is advertising and must be labelled as an ad, as the CAP Code and the Competition and Markets Authority's guidance require.

Rules for all advertising

Advertising on Rally & Roam must follow the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code) and consumer protection law, including Part 4 of the Digital Markets, Competition and Consumers Act 2024 on unfair commercial practices. In particular, your advertising must:

be legal, decent, honest and truthful, and not mislead by what it says, how it looks or what it leaves out;
show prices that include any compulsory fees and charges, without drip pricing, and make clear what is included;
not create false urgency, such as countdown timers or "only 2 left" messages that are not true;
not use fake or paid-for reviews, or ratings you cannot show are genuine;
be able to back up any claim it makes, such as prices, discounts, results, health or performance benefits, or awards, with evidence you hold before the ad runs;
link to a working https page that matches the ad and belongs to you or the business you advertise for;
use only words, images, music, logos and trade marks you have the right to use, and only show people who have agreed to appear;
not be offensive, discriminate unlawfully, exploit fears, or encourage unsafe behaviour on or off court;
not compare with competitors unfairly or denigrate them.

Prohibited content

We do not accept advertising for, or that links to:

anything illegal in the UK or in a country the ad targets, including counterfeit goods and unlicensed services;
gambling and betting of any kind, including sports betting, casinos, lotteries run for profit and prediction markets;
tobacco, nicotine products, vapes and e-cigarettes, and cannabis or CBD products;
weapons, ammunition and explosives;
adult content, dating services and anything sexually suggestive;
prescription-only medicines, performance-enhancing drugs and substances banned in sport;
cryptoassets, contracts for difference, binary options, payday and other high-cost short-term credit, debt solutions and get-rich-quick schemes;
less healthy food and drink (HFSS products), which may not be advertised in paid online advertising in the UK;
political parties, candidates, campaigns and ads about political or social issues;
spyware, tools for scraping or for getting round other services' rules, and anything that collects personal data without a clear, lawful basis;
misleading health claims, miracle cures and treatments for medical conditions that are not authorised;
hate, harassment or content that targets a person or group.

Restricted content

We accept these only with our written approval in ad review, and only when the ad and the page it links to meet the conditions below and the CAP Code rules that apply to them:

Alcohol: only for adults, never shown on pages about junior padel, junior coaching or junior events, never linked to playing sport or driving, and never showing anyone who is, or looks, under 25.
Financial products and services: only from firms authorised by the Financial Conduct Authority, with the information the FCA's financial promotion rules require.
Travel and holidays: package holidays and flights must show the ATOL or other financial protection that applies, and full prices.
Health, fitness, physiotherapy and food supplements: only authorised claims, and no claims to treat or prevent injury or illness without the evidence the CAP Code requires.
Prize promotions and competitions: must follow the CAP Code rules on promotional marketing and our competitions and prize draws rules.
Coaching and courses for children: only from providers who meet our safeguarding policy.

Children and young people

Members can join Rally & Roam from 16, and visitors to our public pages may be younger. We do not target ads by age. Advertising for any product that must not be sold or advertised to under-18s must not be directed at, or likely to appeal particularly to, under-18s, and it must not appear on pages about junior padel. We may limit restricted ads further, for example to signed-in members only.

Data and privacy

Ads are chosen from the page you are on, such as the destination or language, and from the playing level on your profile if you are signed in. We do not use tracking cookies for ads and we do not build a profile of you from other websites. Advertisers see totals, not who saw or clicked an ad. The details are in our ad targeting and data use policy.

Enforcement

You are responsible for your ads and the pages they link to. We check every ad before it runs and may check it again at any time. We may ask you to change an ad, and we may reject, pause or remove any ad, campaign or account that breaks this policy or that we reasonably believe could harm our members or break the law. Serious or repeated breaches can lead to your advertiser account being closed. If the Advertising Standards Authority or another regulator rules against an ad, we will remove it. How review, rejection and appeals work is set out in our ad review policy.

Campaigns bought before advertiser accounts

Display ads and promoted listings bought from the member advertising page before advertiser accounts opened keep the terms they were bought under: the whole budget was paid by card when the campaign was set up (the smallest budget was £20), the campaign waited for our team to check it, and whatever was not spent when it ended, or if we turned it down or stopped it, is refunded to the card automatically. If we turn down a sponsored challenge or giveaway, the whole fee is refunded to your card automatically and we tell you.

Contact

For questions about advertising, see advertising support or use the contact page.

Advertising policy