Measurement and reporting
Impressions, viewable impressions, clicks and first-party conversions for bookings, memberships and shop orders, with bots left out.
Overview
Your reports count what your ads did on Rally & Roam, measured on our own servers. We use no tracking pixels and no tracking cookies, and we leave automated traffic out before anything is counted or charged.
What we count
Metric, What it means Impression, The ad was delivered on a page or app screen. Viewable impression, At least half of the ad was on screen for at least one continuous second, the industry's usual standard for display ads. Click, Someone clicked or tapped the ad and was sent to your landing page. Click-through rate, Clicks divided by impressions. Conversion, A booking, membership or shop order made on Rally & Roam within 7 days of a click on the ad. Spend, What the impressions, clicks or promoted days cost, at your bid.
Conversions
Because bookings, memberships and shop orders happen on Rally & Roam, we can count them ourselves, without any code on your website and without sharing anything about the player with you:
- Bookings: a court, lesson, event or other booking made after clicking your ad. - Memberships: a paid membership started after clicking your ad. - Shop orders: an order placed in our shop after clicking your ad.
A conversion counts once, for the most recent ad clicked in the 7 days before it. Sales on your own website are not counted, because we do not track people there. Use the UTM builder in the ad editor to see visits from your ads in your own analytics.
How bots are excluded
- Requests from known search engine crawlers and other declared bots are recognised from our own list and never count. - Our scraper protection flags automated traffic that hides what it is, and those requests do not count. - Repeated impressions and clicks from the same viewer on the same ad in a short time are counted once. - If we find invalid traffic after you have been charged, we credit it back.
Reports
- Charts and tables of every metric by day, with comparisons to the previous period. - Breakdowns by campaign, ad set, ad, placement, country and device. - CSV export of any report, and scheduled reports by email.
Privacy
Reports show totals and breakdowns, never who saw or clicked an ad. Ad events are kept for 13 months, then deleted; daily totals are kept for your reports and invoices. The full details are in the ad targeting and data use policy.