Glossary

Overview

The terms used across the advertiser centre, in plain English.

A to C

Account spending limit. The most your advertiser account can spend, in total or each month. Delivery stops when it is reached.

Ad. What players see: one format with its image, text, button and landing page.

Ad review. The automatic and human checks every ad goes through before it runs. See ad review.

Ad set. The level that holds budget, schedule, placements, targeting and bid for one or more ads.

Auction. How we choose which eligible ad shows when there is room for one: bid multiplied by how likely players are to click.

Billing threshold. The amount of unbilled spend at which we charge your card. It starts at £25 and can rise to £750.

Campaign. The top level, holding an objective and one or more ad sets.

Click-through rate (CTR). Clicks divided by impressions, as a percentage.

Conversion. A booking, membership or shop order on Rally & Roam within 7 days of a click on your ad.

CPC (cost per click). A bid type where you pay when someone clicks. Minimum £0.45.

CPM (cost per thousand impressions). A bid type where you pay for impressions, quoted per thousand. Minimum £9.

Creative. The image and words of an ad.

D to P

Dayparting. Showing ads only at certain times of day.

Day rate. The fixed daily price of a promoted listing: £3.

Frequency cap. A limit on how often one viewer sees the same ad in a day, applied without cookies.

Impression. One delivery of an ad on a page or app screen.

Invalid traffic. Impressions and clicks from bots or repeated events, which we do not count or charge.

Landing page. The page on your website that an ad sends people to.

Pacing. Spreading a budget evenly through the day or the schedule.

Placement. A place on Rally & Roam where ads can show, such as search results or city guides.

Promoted listing. Your own club, coach profile or place shown at the top of matching search results, labelled "Promoted" or "Featured".

R to Z

Radius targeting. Showing ads on pages about places within a distance of a city you pick.

Sponsored label. The "Sponsored", "Promoted" or "Sponsored by" label and your name, which we add to every ad.

Unbilled spend. What your ads have cost since your last charge.

UTM parameters. Tags added to your landing page address so your own analytics can recognise visits from your ads.

Viewable impression. An impression where at least half the ad was on screen for at least one continuous second.

Why this ad. The note on every ad that tells the viewer why it was shown.